Staging a Home

Staging a home is key to selling quickly and for the most money. Unfortunately, a lot of house flippers end up leaving money on the table by trying to market an empty house. After you’ve put so much care into choosing the right cabinets, tile, paint and flooring, why throw money away by bringing potential buyers in to try to envision a real home?


People Buy Homes, Not Houses!

Staging a home

When potential buyers walk through the home, it’s hard to picture their lives in the home if it’s empty. Empty homes can also feel depressing, putting buyers into a melancholy mood instead of feeling excited about possibilities.

Buyers also need reference points like dining room tables and sofas to gauge the size of the room. This will also help them visualize how their own belongings will fit.

Don’t overlook how easy it is for potential buyers in an empty home to zero in on tiny negative details that would otherwise be unimportant. Small flaws will be magnified if there’s nothing else to look at!


Effective Home Staging

Staging a home requires furnishing, organizing and decorating the property to make it showcase ready and get it sold as fast as possible. While it’s possible to stage the home on your own, many investors choose to hire a home staging professional who rents the furnishings.

Home staging should be used to highlight the strengths of the property while camouflaging weaknesses. After all, no house is perfect — no matter how much work you’ve put into it. If a home has a large window facing a sunset or a beautiful fireplace, for example, arrange furniture to make it the focal point.

Don’t forget to stage outside areas, too. Decks, patios and garden areas are great selling points, so set up a table and a few chairs to help buyers visualize the space and imaging themselves hosting barbecue parties and relaxing with family.


Avoid Congestion in Rooms

Always consider the placement of furniture before bringing in potential buyers. Think about creating conversational arrangements to show buyers how they can use the room. With small rooms, furniture should be pushed against walls to create space in the middle. For larger rooms, pull furniture to the middle to emphasize the space.

Always make it obvious how traffic should move around the space, as fluid walking areas are always better than a maze for buyers.


Create Purpose with Accessories

Home Staging to sell

Finally, add a sense of home and purpose with accessories, like fresh flowers in the kitchen and a checkerboard on the patio. Accessories give each room purpose. A room can be transformed into a study with a few books, a globe and a desk light. Rather than walking into an empty room and trying to figure out its potential, buyers will immediately recognize the value of the space.

Above all else, remember less is more, and remember that staging is about an illusion. Set the mood, draw attention where you want it and keep in mind who you will market the home to as you stage the home for sale.